Category: Podcast & Videocast Marketing
Spotify for Podcasters release new terms of use
Spotify for Podcasters released new Terms and Conditions for anyone hosting or distributing podcasts on Spotify. No huge changes but the small ones you may be interested in are listed here.(PodNews)
How to Write a Great Podcast Guest Pitch
A helpful exercise (originated by Dickie Bush) used to find angles you can use for podcast guest pitches. (Podchaser)
Tribeca’s Davy Gardner on Podcast Marketing
Shreya Sharma from Podcast Marketing Magic attended Tribeca’s Audio Storytelling program in NYC and interviewed Davy Gardner, one of the program’s main hosts. The piece is a little “salesy” in support of Tribeca but it’s short and Gardner shares a couple of solid podcasting promotion nuggets in his responses. (Podcast Marketing Magic Substack)
Survey Finds Only 1 in 4 Indies Monetize Their Podcast Many independent creators do not want to be tied to advertising restrictions or play by someone else’s rules. This is fine, but it doesn’t mean you can’t make money with a podcast. Here are five takeaways from indie podcasters on why they don’t monetize. (The Podcast Host)
Category: Advertising
Maximize Your Podcast Ad Campaign
How to assess a podcast’s target audience and optimize your advertising campaign for maximum impact and ROI. (True Native Media)
Category: AI in Marketing
Here’s how to use ChatGPT to analyze PDFs
The article explains the steps to using ChatGPT to analyze PDFs. Once that is done, you can send the document to the chatbot assistant and ask for an article summary or ask it to separate action items and format them into an email. (ReadWrite)
Category: B2B Marketing
The Ultimate Guide to B2B Branded Podcasts
Learn how to create, launch, and promote your B2B podcast show in this how-to guide. Examples of successful B2B company podcasts and insights on starting an in-house podcast are included. (Quill Podcasting)
Category: Content Marketing
2024 Trends: Diversify Your Content Strategy
A look at how publishers diversify their content strategies regarding video duration, platform trends, and content topics. (Tubular)
Category: Influencer Marketing
The Term “Brand” Has a Branding Problem
The article states, “Allowing brand to be reduced to a promotional puppet–focused on “comms” rather than commerciality–is siloing its potential influence and belittling its economic power.” THIS! The word ‘brand’ is thrown around to describe a company and its presence in all situations, which is inaccurate. This is a great article explaining how a business must add sustainable value and appeal to customers to be worthy of being called a brand. (Branding Mag) TOP CONTENT
Category: Local SEO
How to Get More Google Reviews | Ep.16 | Get RANKED on Google Maps
In this videocast, Darren Shaw and Anne talk reviews in general, common myths, review-related ranking, conversion factors, and strategies for improving your review quantity and quality. It’s 12 minutes of great info. (Whitespark)
Category: Search News
Perplexity now displays results for temperature, currency conversion and simple math, so you don’t have to use Google
Perplexity wants you to stop using Google for factual queries such as weather, time at a place, currency conversion and answers to simple math queries. (Techcrunch)
Category: SEO
The 6 Biggest SEO Challenges You’ll Face in 2024
You probably read the title and thought this could be a “lightweight” article, but that’s NOT the case. Author Chris Haines thoughtfully details six challenges and picks one—AI—as the challenge that keeps him up at night. Is he wrong? I don’t think so. (Ahrefs) TOP CONTENT PICK
Category: Technical SEO
Scraping YouTube Video Page Metadata with Python for SEO
A tutorial that explores a free Python script designed to scrape and analyze YouTube video metadata. If you want to understand video performance metrics like tags, titles, descriptions, upload dates and view counts and have Python knowledge, this will be very helpful. VERY HELPFUL
Category: Video Marketing
YouTube tests letting viewers fact-check videos with notes
From the article: “YouTube is testing letting viewers leave “helpful notes” on videos that “provide relevant, timely, and easy-to-understand context. Compared to comments, notes appear in a much more elevated section between the video title and channel name.” (9to5Google)
10 of the Best AI Avatar Generators in 2024
Are you camera shy? Or don’t like the way you look in photos? Try using an AI avatar instead. Here is a list of 10 AI avatar generators, including how they work, their features, shortcomings and pricing structures. (Vidyard)
How to Convert An Additional 10% of Your Organic Traffic
A videocast sharing how to convert “a bonus 10% of your organic traffic” using popups on your website. Yeah, I know, ick to the popup! But studies show clever and creative popups work. This 11-minute videocast shares examples of popular popups that are working. (Visme)