What we’re reading around the Web.
Category: Advertising/PPC
Podcast Ads Are Poised for Growth
Duh. Cool stats and infographics to support their article. (Statista)
4 Ways to Reduce Your Google Ads Spend (Marketing Insiders Group)
All Your GML 2024 Questions Answered — with Ginny Marvin of Google Ads
The awesome Ginny Marvin of Google Ads answers many (many!) advertising questions. Get comfortable, it’s a long post (PPC Chat)
Category: Affiliate Marketing
What is a Referral Link? How to Create One [with Examples]
A detailed guide explaining what referral links are, their benefits and software to create and manage them. (Referral Rock)
How to Set Product-Specific Affiliate Commissions for Higher Profits
A detailed look at how to set commission rates so people stay motivated and invested in your affiliate program. (EasyAffiliate)
Category: AI
Meta Is Using Your Data To Train Their Generative AI Models And You Can’t Opt Out
According to the privacy policies on Facebook and Instagram, our public posts are being used to train Meta’s AI models. And there’s nothing much we can do about it. (RockContent)
Category: Analytics
Do You Need To Keep Universal Analytics Data?
They present a good perspective; you better decide quickly, though. (TRUST INSIGHTS)
Category: CRO
Alex Hormozi’s well-designed X Banner
A quick lesson in why an optimized banner on TwitterX is smart marketing. (Andy_cvr)
How to Collect Phone Numbers With Popups (Step-by-Step Guide)
Learn how to use popups to get mobile phone numbers for your SMS marketing campaigns.(Optin Monster)
Category: Digital Ads
Leverage Audience Segments for Manual Sales Campaigns
How to test and learn from Meta audience segments if you’re running a manual campaign. A detailed how-to article on Meta testing. (Jon Loomer)
How Andy Skraga Made Over $500K From Facebook Traffic
This is a podcast transcript of an interview between Jared Bauman and Andy Skraga on using Facebook to drive millions to a website with scaled and automated content. Fascinating. (Niche Pursuits)
Category: Generational Marketing
Marketing to Generation Alpha: How to Engage the Next Generation
An outline of how to deconstruct different generational communication styles and interactions. (Bart Caylor/Medium)
Category: SEO
AI Overviews Are Breaking Search: Here’s How They Could Fix It Instead
Author Rob Glover believes AI Overviews are doing the wrong job. (Wordstream)
How I took my ecommerce brand to over £10k/month and beyond from SEO
A step-by-step how-to guide that includes the tools and tactics they used. The overall point to this article was summed up here: “Being consistent has seen us continue to drive extremely strong year-on-year growth.” Word. (FreddieChatt)
Franchise SEO: Local and National Growth Strategies for Franchises
An outline of strategies used to scale SEO for local and national franchises. (Ahrefs)
Google’s AI Overviews: 4 Key Performance Insights
“It’s a lot easier to talk about work than to work” <– This statement alone makes the article worth reading. (Seer Interactive)
Category: Social Media Marketing
Creating a Sustainable Instagram Strategy in Five Easy Steps
Wondering how to use Reels, Carousels, and photo posts to convert more followers? Wonder no more, it’s all here. (Social Media Examiner)
The Best Time to Post on Facebook in 2024 Explained
Thousands of Facebook posts from all-sized businesses were analyzed to find the best times to post on Facebook. (Hootsuite)
Category: Technical SEO
Technical SEO Overview for Optimizing Your Site Architecture
The article goes through the marketing and development skills associated with technical SEO. More basic content but covers the major points. (Motley Fool)
The articles listed here were hand-curated by ListenUp Digital Marketing staff. No one has paid to be listed.