Podcasting & Videocast
10 Podcasting Lessons Learned After 100 Episodes
After eight years and 100 episodes, podcaster Joseph Liu shares what he’s learned about the ins and outs of podcasting. (Forbes)
3 Smart and Simple Hacks to Create Cinematic B-roll and Behind-the-Scenes Videos
How to maximize your content by capturing everyday business-as-usual events or activities. (Pod Sound School)
AI
ChatGPT Cheat Sheet: Complete Guide for 2024
Answers to common questions and a fairly detailed how-to-use ChatGPT guide. (Tech Republic)
The 5 Best Ways to Use ChatGPT Custom Instructions
OpenAI launched Custom Instructions for all versions, here’s how to use it to personalize your results. (Make Use Of)
How To Build A Conversational AI Experience Your Site Visitors Will Love
Best practice outline from an AI conversation designer on creating prompts that generate helpful and productive conversations. (Drift)
Advertising
How Do eBay’s Promoted Listings Advanced Ads Work?
Good article on how these cost-per-click ads give sellers and brands “priority access to placements across eBay” (tinuiti)
Affiliate
21 Affiliate Marketing Tips & Strategies To Earn More Money In 2023
The author of this post claims his article will show you “pioneering next-level affiliate marketing tactics that have changed the industry.” (Authority Hacker)
B2B
B2B Marketing in 2024: 8 Trends That Are Changing the Game and What They Mean for Your Business
A look back at the B2B trends they ‘predicted’ in 2023 and a look forward to 2024. (Open View Partners)
10 B2B Content Marketing Examples With Serious Vision
Watching competitor’s content campaigns can save you time and money. Here are 10 good content marketing examples to emulate. (Marketing Insider Group)
Likeability is the popularity contest B2B brands can’t afford to lose
You don’t hear much about the effects of brand likeability, this article does a good job outlining why it’s important and shares results from the B2B Brand Health: The APEX Index study (The Drum)
Content
96.55% of Content Gets No Traffic From Google. Here’s How to Be in the Other 3.45% [New Research for 2023]
Ahrefs took all the data behind their Content Explorer tool (14+ billion pages) and studied the habits of organic search traffic. Very interesting. (Ahrefs)
Marketing Case Studies: Real-world examples of 3 low-cost marketing strategies you can implement
Email campaign examples from a small luxury jewelry business, early-stage start-up, and uniform provider. (Marketing Sherpa)
Influencer Marketing
8 Influencer Marketing KPIs to Track for Success in 2024
Here are eight influencer marketing KPIs you need to track in 2024 (Later)
Interview with Gemarn Influencer Marketing expert, Jenny Song Schmidt
This is a good interview with someone who has walked the influencer walk. It covers trends, space competition, budgets, and more. Worth a read. (kolsquare)
Link Building
Worshiping Links: How and When
A look at how over-reliance on backlinks hurts your business. (Digital Olympus)
Loyalty Marketing
The Golden age of retail loyalty programs is here
People like being acknowledged when they buy something, which is why loyalty programs are a hit. (Vox)
SEO
How to Migrate a URL to a New Domain for SEO
How not to lose SEO traffic or potentially damage other marketing channels when changing URLs. (Adam Riemer)
The articles listed here were hand-curated by ListenUp Digital Marketing staff. No one has paid to be listed.